So for many companies, content marketing is on their mind, but they may not realize the breadth and scope of what it entails. Content marketing doesn't mean only a blog or a whitepaper – though those are important components for sure. Here are just a small smattering of the wide range of possibilities in the content marketing universe.
Following the financial crisis of 2008 and its impact on the private equity industry, recent years have seen a return to stability and growth. However with LPs under constant pressure to deploy funds and generate returns, GPs need to find new investment opportunities that will deliver genuine growth potential, significantly testing their investment processes and portfolio management skills. We have identified five key communications challenges which will be keeping UK mid-market private Equity firms focused in the year ahead.