Today nearly everyone has a Facebook account, but how people use the platform varies greatly. I know people who have profiles who haven’t been updated in three years. Others use the newsfeed to find stories from relatives and brands. And it seems like a substantial minority of my contacts just use it exclusively to post content about Bernie Sanders.
Everyone uses online search to find brands, products and information. At Cognito, we wanted to better understand how our clients’ brands were connecting with their target audience through online search. We also wanted to know how our efforts – media relations, digital marketing, social media management and content development & marketing – impacts these searches and improves our clients’ organic search rankings.