Tricia Hoban

Vice President


With more than 15 years’ experience leading strategic communications, marketing and branding for global companies, Tricia has deep expertise in helping clients clearly articulate their value proposition to help drive and achieve business goals. Specifically, she is highly skilled at identifying unique attributes within companies to aid in differentiating them within cluttered marketplaces.

Prior to joining Cognito, Tricia worked at several global PR agencies where she provided overall strategic direction and leadership for a portfolio of global clients including Ernst & Young LLP, Pershing, IBM, Genworth, Motorola, and Unisys. Throughout her career, she has worked extensively with technology and B-to-B companies on positioning/repositioning, strategic media relations, crisis communications, executive positioning/thought leadership and media training.

Tricia graduated from the University of New York at Oswego with a dual-degree in Business Administration and Philosophy.

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