Cognito | Word of Mouth Newsletter http://www.cognitomedia.com/Company/Word_of_Mouth Cognito Word of Mouth Newsletter 2007 Issue 1. How Powerful is Your Message? http://www.cognitomedia.com/Company/Word_of_Mouth http://www.cognitomedia.com/wom/wom_q1_2007.pdf Tips on making sure your voice is heard by clients, prospects and target media, plus Hedgestock and Pyxis Mobile case studies. 2006 Issue 1. Strategic Moves http://www.cognitomedia.com/Company/Word_of_Mouth http://www.cognitomedia.com/wom/wom_summer_06.pdf Advice on ensuring that market perception evolves with your business to accurately reflect your value proposition. 2005 Issue 2. Plan Your Marketing and Reap the Rewards http://www.cognitomedia.com/Company/Word_of_Mouth http://www.cognitomedia.com/wom/wom_winter_05.pdf Three steps to successful marketing budget planning. 2005 Issue 1. Interview with Alex McCall of the London Stock Exchange http://www.cognitomedia.com/Company/Word_of_Mouth http://www.cognitomedia.com/wom/wom_q1_05.pdf Alex McCall, Manager of Marketing Communications, discusses the importance of marketing activity within The London Stock Exchange's business.