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Cognito, the leading independent global communications agency driving the conversations that matter in financial markets, technology, and the climate transition, announced it has been appointed by Liberis, the leading global embedded finance platform dedicated to closing the small business funding gap. 

Since 2007, Liberis has worked to change the funding landscape for small businesses. Liberis’ partnership with Cognito will help them reach new partners whilst educating the wider market on the need for more accessible solutions to small business funding.

Cognito will develop and implement a strategic PR programme to elevate Liberis’ brand and establish its senior executives as thought leaders across Europe and North America. 

Paul Bowhay, Director of Cognito’s Fintech Practice said, “We are thrilled to partner with Liberis, a fintech that delivers impactful value to small businesses and partners. By leveraging our deep understanding of the fintech space, we will enhance Liberis’ reputation and drive business growth in a hyper-competitive market.”

Kieran Darmody, Global Communications & PR Manager at Liberis added, “We chose Cognito due to its team's deep expertise in financial services. The Cognito team impressed us with their creative and strategic approach, and we’re very much looking forward to working with Cognito to solidify our presence in Europe and as we expand across the globe.”

The partnership with Liberis is the latest step in Cognito’s continued growth of its Fintech Practice across established and emerging brands in banking, payments and embedded finance.