Join us next week for our Breakfast Byte on B2B FS content marketing, featuring a panel of experts from SWIFT, Truphone, COOConnect and BNY Mellon Investment Management.

Date: Friday 19th June
Time: 8am for 8:20am start, finishing by 9.45am
Location: Coq d’Argent, No.1 Poultry, London EC2R 8EJ

Please email rsvp.uk@cognitomedia.com to reserve your place!

Speakers

• Geraldine Lambe, Head of Communications, WEMEA, SWIFT
• Paul Liesching, Global Head of Business Development, Truphone
• Dominic Hobson, Founder, COOConnect
• Kate Rowland, Head of Marketing Support Services, BNY Mellon investment Management, EMEA 
• Moderator: Vivienne Hsu, Director of Digital and Social, Cognito 

Our panel will be sharing their views on: 

• Whether content can be used to retain customers and attract leads in B2B financial services 
• The need for personalisation - ensuring your content is audience relevant, whether you’re communicating with customers, regulators or intermediaries 
• The changing relationship between content, quality, authority and social sharing  
• The interplay between paid, owned and earned channels within financial services industry and how this may change

We hope to see you for what promises to be a lively discussion, following which you will be able to put questions to our panel and network with like-minded peers.