Cognito won the IMAS brief, which includes PR and social media support, following a competitive pitch process. The firm was also tasked with supporting the IMAS conference which took place on 26 March.

The win coincides with the appointment of Prisita Menon as associate director at Cognito Singapore. She will grow and manage Cognito’s business in the financial and tech sectors, and lead the marketing of the firm in Asia-Pacific.

Prisita has over eight years of in-house and agency experience, and has worked at places including EY Singapore, Ogilvy PR Singapore and Ministry of Manpower.

At Cognito she will report to Tim Williamson, MD, Asia-Pacific and can be reached at prisita.menon@cognitomedia.com and +65 9856 4954.