Group Strategy Officer


As Group Strategy Officer, Dominic will be responsible for providing brand strategy services to Cognito’s global client base. He is an experienced leader in brand and go-to-market strategy with an ability to translate future trends into opportunities. Dominic's strategies are grounded in human-centric disruption, challenging norms—never disruption for disruption's sake. 

Dominic started his career in commercialization and M&A in Australasia before working in advertising in Europe and finally in strategy at Interbrand in the US. There, he helped transform the health group, diversifying the offering, launching a series of disruptive services and ultimately helping clients to build new market categories and become leading companies.

Outside of work you can find Dominic continuing his travel quest, currently he has been to 59 countries.