Yasmin is Head of Singapore and joins from Edelman where she has been a consultant since 2011. Yasmin previously led the technology practice at Edelman Singapore for close to four years. She has deep expertise in B2B communications, corporate reputation and media storytelling. Yasmin was instrumental in building the agency's book of financial technology companies to include the likes of Xero, MoneySmart and Wirecard.

Beyond fintech, her subject-matter experience includes Industry 4.0, cloud computing, cybersecurity, marketing technology and e-commerce. Yasmin has also advised clients on integrated communications strategies and delivered programmes involving market research, digital and analytics, and creative planning.   

Current and past clients include: Accuity, Criteo, Dyson, eToro, Lazada, Lu Global, McKinsey, MunichRE, RSA Conference, Salesforce, Smiths Detection, Symantec and VMware.