Our identity
Cognito is a full-service communications agency working at
the intersection of finance, technology and the climate transition. We are
uniquely international for a specialist agency with offices across the U.S.,
Europe and APAC.
Our strength is in our specialization and our clients trust
our deep knowledge and experience. We work with leading global brands and
innovative start-ups.
Our global team is deeply connected across international
markets, collaborating with journalists, influencers, clients, experts and
partners. We help clients strengthen their reputation, and drive business
growth by harnessing the power of storytelling and strategic use of earned,
paid, shared and owned communications channels.
Continuous learning and curiosity keep us at the forefront
of the latest developments, which gives us an edge to cultivate knowledge when
working with our clients to communicate what’s next. This starts with our
people and our values:
- We
celebrate differences by bringing together the best talent from varied
backgrounds, all tied together by an innate intellectual curiosity to
connect meaningfully. - Through
our drive to champion excellence, we are impassioned by the intersection
of finance, technology and the climate transition. - We
are hungry to understand the problems organizations face. - And
we are focused on driving business outcomes for our clients. - We
are creative and agile – leading to smart strategies and exceptional work.
About the role
As a Senior Account Executive, you will work closely with an
Account Team to deliver for a number of PR clients. You will plan, manage and
deliver effective PR/Marketing/Social campaigns monitoring their success and
reporting back to your client.
General Responsibilities
- Keeping
abreast of industry related topics to ensure other account team members
are informed and forwarding relevant information to your clients. - Delegating
administrative tasks to Account Executives and interns and following
through on its completion. - Raising
the standard and quality of all information presented both internally and
externally. - Becoming
highly familiar with your client’s business and the market/industry issues
in general.
Specific responsibilities
- Analysing
client’s media coverage, and reporting to the client on its quality and
content. - Reviewing
press briefing sheets for client interviews and adding relevant important
information. - Tracking
relevant features and calling journalists to pitch in clients. - Working
on new business pitches as required. - Following
up on distributed press releases and pitching clients based on newsbreaks. - Developing
and maintaining positive working relationships with journalists. - Briefing
clients thoroughly before every interview, managing interviews for trade
press and follow – up process. - Drafting
pitches (cold/ or from a synopsis) - Drafting
social media posts, responsible for managing content calendar, posting and
uploading content to social channels - Using
tools such as Brandwatch and Signal to provide data and insights for the
client - Conduct
monthly reporting, quarterly reporting as necessary - Participating
and leading in client calls and meetings, taking responsibility for the
delivery of your tasks - Ad
hoc research: industry issues; contact information; details of
events/conferences, etc.
Account specific responsibilities
- Ensuring
all materials that are delivered to the client arrive on time and are to
the highest standard. - Monitoring
own time spent on account in line with the rest of the team. - Monitoring
and reporting on client’s competitor activity. - Acting
as the liaison between Account Team to which assigned and other relevant
departments. - Basic
client interaction including, reporting on media trends in account
meetings, and addressing the client as a consultant in email communication
on basics topics like coverage, and interview opportunities. - Selling
in new ideas/stories to your Account Team and ultimately your clients. - Under
supervision of the AM/SAM, begin to offer strategic and business level
consultation to beyond the scope of the retainer/project. - Keeping
track of client deliverables and ensuring that the team meets its
interview targets on a monthly basis. - Business
development responsibilities - Support
for all Cognito business development events – focusing on introducing
journalists to clients and making new journalist contacts. - Support
for all marketing mail outs. - Proofing
documents for prospective clients. - Become
a leading member for the sales support team – providing ideas about how to
improve the information gathered, and how best to use it. - Attending
pitch meetings when required
About you
If you are confident, ambitious and thrive while working in
a fast-paced environment meeting tight deadlines, then this role is for you.
You should also have a desire and passion to learn more about the financial
sector and contribute towards the success of Cognito.
- Previous
experience in PR/Comms - Knowledge
of the financial markets, financial technology, and climate transition and
an eagerness to develop this - Intellectually
curious with a can-do attitude and desire to learn from your colleagues - Media
relation and writing skills - Hunger
to work in an integrated environment - Strong
oral and written communication skills - Excellent
attention to detail - Self-starter
who takes initiative - A
team player with the ability to demonstrate enthusiasm, motivation and
commitment - High
level of creativity, ability to think “outside the box” and to multi-task - High
level of energy and integrity, demonstrates respect for a diversity of
opinions and styles, and is not afraid of accountability and
responsibility - Ability
to travel from time to time when needed - Applicants
must demonstrate they have an entitlement to work in the UK
Company benefits
- Pension
(after probation) – The Company operates a contributory pension
scheme. Under government regulations a minimum contribution of 3% must be
contributed by the employee which is matched by
a company contribution of 5%. Employees may choose to contribute
more than 3% but the company contribution will remain unchanged
at 5% - Private
medical Insurance (optional after probation - 1x
half day holiday for each of the summer months – June/July/Aug (extra to
holiday entitlement). - Flexible
working approach – minimum 3 days in the office required - 10
Work from Anywhere Days - 25
days holidays per annum + bank holidays (Christmas closure – 3 days
of annual leave) - Season
ticket loan (after probation) - Cycle
to work scheme allowing the acquisition of a bike over 12 months with a
personal tax saving - Opportunities
to work in our offices around the world - Cognito
offers an annual £100 contribution to the purchase of any sports clothing,
equipment or joining of a gym.