Analytics is a highly targeted, accurate and reliable service for companies in the financial sector to track, analyze and improve their media profile. It provides insight into how your financial PR activities are performing and ensures you are targeting the market with accurate and compelling messaging.
Using information from the most important and relevant sources, Analytics shows you:
- The level and quality of your media coverage
- The impact of your news and messaging
- Where you are appearing
- What is being said about you
- The effectiveness of your interviews and spokespeople
Not only does this information allow you to monitor your own activity and progress; it also enables you to track and measure against your key competitors. Using publicly available information, Analytics can show you your top competitors’ media profiles. Understanding the competitive landscape is the one of the best ways you can improve your overall position in the media.
Once you have a clear picture of your media profile, you can start to implement more effective PR and communications programs.