Cognito is an integrated communications consulting firm for the financial and technology sectors. With offices in New York, London, Los Angeles and Singapore, we help firms improve their performance and manage their reputation. We provide planning, marketing, advertising, design, PR and social campaigns, together with proprietary software that delivers measurability and intelligence.

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Moving the Monoliths: Disrupting Capital Markets

10 Apr 2015

Capital markets is a space ripe for technology innovation. Wall Street is an institution – or collection of institutions, if you will – among the most traditional that exists in the world. Financial firms tend to be less quick to embrace change than other industries. And that's understandable in many ways; the twin spires of regulatory burden and legacy systems means that change must come in carefully planned steps.

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ANALYTICS

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Cognito Analytics offers a suite of online products that enable firms in the financial sector to improve their business through a more effective use of market, PR and competitive information.
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WORD OF MOUTH

Tailored to the interests of communications professionals in the finance and financial technology sectors, Word of Mouth keeps readers abreast of current trends, issues and developments – as well supplying the latest news on Cognito and its clients.
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NEWS

12 May 2015

The City will no doubt be happy with Harriett Baldwin’s appointment as City minister today.  Twenty years at JP Morgan will be very reassuring, not least after concerns expressed after one City meeting when Ed Miliband apparently asked “why do companies need to pay dividends?”.  On the other hand, City lobbyists will know that they cannot pull the wool over the new Minister’s eyes – she knows exactly how banks make money and which arguments put by the City really have merit.

 

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08 May 2015

Last week’s IAA Global Marketing Summit brought the international advertising community together at the top of the Time Warner building in NYC's Columbus Circle for an action and insights-packed breakfast. With top leaders in the space addressing everything from creative methods of engagement and strategic measurement to globalizing marketing impact - there truly wasn't a dull moment. So what was the main thread that ran through almost every discussion? I would have to say it was the irrefutable and growing importance of storytelling.

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23 Apr 2015

Last week we travelled to Paris, where Cognito was again supporting WBR’s TradeTech conference. Well attended by the leading European brokerages and some of leading buyside firms in Europe, the agenda touched on some of the most important themes driving global equity markets, creating an interesting forum for discussion.

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21 Apr 2015

Today, April 21st, marks an important day not only for those of us in the SEO game, but for businesses everywhere who are bracing themselves for Google’s apocalyptic update to their mobile algorithm, or ‘Mobile-geddon’ as many have dubbed it. Content may be king –but the message is clear. For Google, the user experience comes first.

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