Cognito is an integrated financial PR and marketing firm, specializing in financial services, FinTech, and technology. With offices in New York, London, Los Angeles, Singapore and Hong Kong, we help firms improve their performance and manage their reputation. We provide planning, marketing, advertising, design, PR and social, together with software that delivers measurability and intelligence.
INSIGHTSAmong life’s nerve wracking moments, conducting a media interview can be right up there with giving a public speech or toasting the bride at a wedding. People are afraid of a high-pressure environment in which a reporter fires off rapid-fire question to get a juicy nugget for the front pages. We've put together some tips and tricks to help you ace the next interview.
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COGNITO'STailored to the interests of communications professionals in the finance and financial technology sectors, Word of Mouth keeps readers abreast of current trends, issues and developments – as well supplying the latest news on Cognito and its clients.
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LATESTIn the summer of 2016 I joined Cognito on the London Graduate Programme. Now a permanent employee and fully immersed into agency life, here are some lessons in financial communications that I’ve learnt along the way…..
The new age of Performance Marketing was the subject of Cognito’s latest Breakfast Byte event in London. The panel discussed the journey from keyword research, through content to successful performance.
Interviewing for a job in financial PR? Whether an internship or full-time position, NY Operations Manager, Loreal Torres, has your back, offering some of her interview tips and tricks.
If media companies want to stay competitive, they need to innovate. Following a tour of Vox Media, financial PR associate, Michael Mayers, shares his insights on how agencies can compete.
New blog is live! @CharlotteGComms shares her experience in her first year at Cognito >> ow.ly/ozNr30cqssb https://t.co/3JvjLoBZV8
"Consumers want an #experience not products. It must be shareable, but also socially impactful." - Macy Cass from… twitter.com/i/web/status/8u2026
"#fakenews has taught us to read between the lines. Even if we trust the source." @SteveRosenbaum #nside https://t.co/0ofDLRiJGl
"Readers are more likely to react to #content they relate to." @MissReddy from @nytimes on #branded content. #nside https://t.co/w44dL6IjEn
