Day in the Life: Account Manager - Diane Imas

Diane Imas

It might sound cliché, but every day in the life of an Account Manager varies.

Mornings…

My mornings start on the train. Unlike some of my more fortunate colleagues who live in the city (or close to our office in the financial district), my commute is anywhere from 45 minutes to an hour long – depending on how the train chooses to operate that day. Every time I catch Wi-Fi, I typically answer any pressing inquiries that come through from my UK counterparts. I send off a few emails to my team members if time-sensitive requests come for global-based clients.

While still on my commute, I’ll also read my morning reports that are pushed to my email from theSkimm, the Wall Street Journal and several financial advisory trades. I simultaneously tune into either “The Daily” podcast from The New York Times or Bloomberg’s “Marketplace” to get a good handle of what’s going on in the business world.

Once I get into the office, I grab breakfast, tea and water (because let’s face it, I’ll probably forget to hydrate later), and read the financial news – mainly the Wall Street Journal, the New York Times, Bloomberg and the like. Then I scan for investing, institutional and corporate news, all of which are the primary industries of my clients.

The rest of my day…in a nutshell

From there, my day may go in any direction.

I scour the web for news stories that my clients can comment on. When I’m successful, I connect my client with the reporter. I also handle follow-up, filling in any gaps from the interview and giving our spokespeople feedback.

I help my clients look smarter. This includes drafting and placing blog posts and op-eds where my clients opine on the most recent and sometimes controversial industry news and trends.

I also interface with my clients on a regular basis. We have weekly calls with their internal PR and marketing teams, where we discuss new products and make sure what we do is helping drive their sales and overall ROI. Sometimes I will be involved in a longer meeting where we discuss media relations or messaging strategy for one or more of their business lines.

Surprises

Planning out a day in this business can be difficult. Anything can and sometimes does come up. If a client gets misrepresented in an article, it’s my job to serve as the go-between to the reporter. I try to explain the problem and come to the best possible outcome.

I also need to leave time to make connections, which means I need to network, network, network. I attend conferences, financial trade events, meeting old colleagues/associates in the industry. My day does not end when I leave the office after a day’s work – being out and about socializing in the right circles is always a plus and a step in the right direction!

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