Singapore, 11/03/2024: Cognito, the leading global financial services communications agency, has appointed Sarah Anderson as an Associate Director in its Singapore office. Sarah brings over 18 years of extensive communications experience to Cognito, having worked in both agency and in-house roles in the UK and in Singapore.

Prior to joining Cognito, Sarah was Colleague Communications & Sustainability Communications Lead for the CEO’s office of abrdn (Aberdeen) Singapore, where she collaborated with internal stakeholders to drive innovative Asia Pacific thought leadership and communication campaigns. Sarah was instrumental in launching the abrdn Sustainability Institute in Asia and conceptualising its first key offering, the Grow Sustainably Internship. 

In her role as Associate Director, Sarah will leverage her internal and external communications skills to further strengthening Cognito's position as a key player in the APAC financial services and sustainability communications sector.

Cognito Singapore’s Managing Director, Emma Arora, said: "We are thrilled to have Sarah join our growing team in Singapore. Her extensive experience and dedication to sustainability align perfectly with Cognito's commitment to driving positive change through strategic communications. Sarah's expertise will be instrumental in furthering our efforts to integrate sustainability into our communications strategies, ensuring that we continue to deliver impactful solutions that resonate with our clients and their stakeholders."