Vivienne Hsu Joins Cognito in London as Director of Digital and Social Media
LONDON, 15 JULY 2013 - Cognito, the specialist communications and marketing agency for the financial services industry, continues the expansion of its London office, appointing Vivienne Hsu as Director of Digital and Social Media. Vivienne will have a leading role in delivering Cognito's digital and social expert offering, reporting to EMEA MD Andrew Marshall. Her experience extends across a wide variety of sectors includes FMCG, Pharmaceuticals, Automotive, Technology and most recently financial services, where she ran the Allianz Global account.Tom Coombes, CEO of Cognito, commented: “We’re delighted to welcome Vivienne, as social and digital activity is becoming a core element in the integrated campaigns we run for financial services clients. While financial services players can be cautious with their use of social for a variety of regulatory and reputational reasons, they realise it’s now central to both the brand and the sales process. Cognito has already done some strong work in social, delivering a step-change for several clients, and with Vivienne’s arrival we see a growing pipeline of opportunities for us.”
Vivienne added: "Financial services is a rapidly evolving environment with customers demanding to engage further with brands and services. It’s imperative that companies start to embrace and involve themselves in this new environment. Cognito understands how to best support its clients in the digital and social sphere through its deep understanding of the sector and how to strategically and technologically drive the most relevant business impact."
Previously from an advertising background, Vivienne has over ten years of extensive integrated communications experience working at Y&R, Ogilvy, TBWA and most recently at The Social Partners, a specialist social consultancy that is part of the Grey Group. Vivienne has a strong strategic and account planning background with a specialist focus on digital and social consultancy in the last few years.