Deep knowledge, proven expertise

Our deep sector know-how gives you the competitive advantage to succeed in a complex and fast-changing world.

Banking

Helping financial institutions win in the marketplace while enhancing their reputations in a contested, highly regulated environment.

Wealth and asset management

Understanding, translating and delivering effective messages to prospects, clients and stakeholders.

Fintech

Turning your innovation into compelling stories that propel fintech brands to the forefront of the digital economy.

Insurance and risk management

Helping organizations across the insurance landscape manage reputations and build trust with their stakeholders.

Professional services and consulting

Advice for professional services companies and their leaders on effectively presenting a competitive advantage.

Climate transition and sustainability

Specialist and strategic programs to communicate clearly in the complex climate transition and climate finance landscape.

Enterprise technology

Expertise and advice to launch products and services, promote your vision, protect your reputation, and engage your employees.

Deep knowledge, proven expertise

Banking

Wealth and asset management

Fintech

Insurance and risk management

Professional services and consulting

Climate transition and sustainability

Enterprise technology

Latest work

Leading questions: How to prevent your AI editor from always agreeing with you

A financial literacy month confession: I nodded through my own benefits package

Why too many PR proposals are merely concepts of a proposal

Gary Siegel: why every word fed chairman says matters more than the headline

The algorithm keeps sending readers back to the journalist

How AI search is describing Australian industry superannuation brands right now, and what comms leaders can do about it

What it’s actually like to handle expert commentary requests at a financial comms agency

How new and old companies alike can prove they’re ready for the token economy in Frankfurt

FFP appoints Cognito Amsterdam as new communications partner

MiCA : une opportunité historique pour les prestataires crypto prêts à agir

MiCA: A historic opportunity for crypto providers ready to act

Megan Leonhardt: Why Color, Not AI, Gets You Quoted in Barron’s

Steve Cocheo: Why AI can’t replace media research

Resilience, autonomy and global impact: how can we secure Europe’s financial future?

The rise of “Checking out” reporters by comms teams

Can Europe’s banks keep ahead in the transaction banking marketing marathon?

What to know about the new generation of reporters

Time to “Kill your Darlings” and “Put every word on trial for its life”

Why the end of live business news on Sky TV hurts

Inside the markets beat: Q&A with AFR’s Matt Bell

Cognito appoints Brian Norris UK Managing Director

Semantic clusters are replacing keywords – how this impacts content strategy and creation

Geoffrey Barraclough: how newsletter creators are reshaping B2B media

Reporters to PRs: put your phone number on the release and be prepared to answer it

The investor relations sections of many corporate websites are remarkably recessive. Why?

Three ways to make data your strongest storytelling tool

The best pitch email I ever wrote

Best digital marketing techniques for financial services in 2025

“Agents Are Coming”: What I Heard (Too Often) at Money 20/20

Ten million dollars and a shrug? Ensuring expensive brand rolls out work

The human imperative: Why brand matters more than ever in the age of AI

Cognito Core: Supercharging communications measurement

Cognito opens office in Paris to serve French market

Ask Cognito: How we helped clients cut through tariff noise

Why premium media products are under threat – and what we can do about it

Mallika Mitra: Freelancing Provides Security in an Uncertain Media Landscape

What to expect: your first 24 Hours working with a crisis communications consultant

What is the importance of PR in banking?