Banking

We help financial institutions succeed and enhance their reputations in a contested, highly regulated environment.

Financial institutions and banks have faced unique reputation and commercial challenges – and marketing for banks has been similarly fraught.  Our team has extensive experience working with banks and institutions to achieve commercial goals, build trust and ensure a supportive stakeholder environment through impactful financial services marketing and PR programs. 

We combine deep industry knowledge with understanding of changing media and marketing tools to reach and persuade financial audiences. As a leading PR and market agency for banks, we couple this with a proven approach to managing and mitigating reputation risks.

Our recent experience spans large G-SIFI banks to community and retail banks, and includes work across exchanges, financial infrastructure, commodities and real estate.

Latest work and thinking

Leading questions: How to prevent your AI editor from always agreeing with you
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A financial literacy month confession: I nodded through my own benefits package 
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The algorithm keeps sending readers back to the journalist
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How AI search is describing Australian industry superannuation brands right now, and what comms leaders can do about it 
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What it’s actually like to handle expert commentary requests at a financial comms agency 
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Why too many PR proposals are merely concepts of a proposal
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Gary Siegel: why every word fed chairman says matters more than the headline
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Speak to one of our consultants

Richard Neve
Executive Creative Director / Partner
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Jon Schubin
Director, Head of Central Marketing
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Emma Arora
Managing Director, Asia
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