Digital marketing and social media

A strategic approach to digital marketing that engages audiences, manages your online reputation and support business goals.

Cognito’s proven methodology underpins our approach to digital marketing strategy, campaign planning and management. Our specialist consultants advise on the channels, tactics, content and approach to best meet your goals – whether brand awareness, reputation management, audience communication or revenue generation.

We support clients across the full-funnel of digital marketing activities, including:

  • Social media strategy and management
  • Advocacy programs and training
  • Digital content strategy
  • Executive online profiles
  • SEO and PPC
  • Paid media and programmatic advertising
  • Influencer marketing

We have specific expertise in delivering effective, actionable digital marketing strategies for organizations that operate in complex, regulated markets. ​

Latest work and thinking

How do you measure the success of organic social media in B2B financial services? 
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When you should post on LinkedIn  
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​​Why I don’t think AI can run better paid social media campaigns than me… yet
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Making the most of Money20/20 Europe – What to think about ahead of the show
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Can we break the echo chamber with ethical AI personalisation?
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Cognito’s podcast creators discuss the challenges and opportunities of Cogcast
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Unlocking Google’s search secrets (Turns out, we knew them.)
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