In 2023, Cognito published nearly 80 blogs on its website. These cover a wide range of topics including AI and new tools, Google Analytics, sustainability communications, conferences such as Money20/20, regional media relations considerations, among many others.
Some, of course, can be niche and specialist, while others have broader appeal or happen to be highly topical with what’s happening in the news at that given moment and end up generating impressive readership figures because of that.
This year there was certainly a thirst for AI content and advice on how to use and implement the technology for comms and marketing purposes. This was certainly in evidence when I looked at the performance and popularity of our published content, with AI-focused blogs outperforming.
Here I’ve pulled our top five most read blogs from the year:
By David Asatryan
Metaverse startup Bondee takes Singapore by storm – February 7, 2023
By Ian Lee
By Hannah Porritt
Incorporating AI into our media training – June 1, 2023
By Sam Barber
Getting on stage at Money20/20 Europe – January 16, 2023
By Viali Munteanu
Embracing AI and Data: The Future of Marketing and Communications – November 17, 2023
By Zoe Forbes-Pyfrom
Zoe’s blog reporting from our London AI event was published in November and is already one of our most popular content pieces this year.