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Financial technology is a fiercely competitive arena. Hundreds of start ups emerge each year, looking to disrupt entrenched ways of doing business. For established businesses, it can be a challenge to be noticed and maintain their profile.

It’s a dilemma faced by senior marketing and communications leaders at some of the world’s largest financial firms. To better understand how these leaders will tackle this issue in the year Cognito got input from 75+ in-house marketing and communications leaders – from organizations across EMEA, the US and APAC – in the financial technology sector.

Respondents were asked about how they planned to address strategic business challenges and their views on marketing tactics and channels. The results promise an interesting year, with plenty of investment in content and digital marketing, along with a commitment to promoting sustainability and cybersecurity efforts.


68% Over 35% 3 in 4
plan to increase their content
and thought leadership budget
will increase spending this
year by at least 20%
say sustainability and cybersecurity
a larger communications focus


All of our research, along with analysis and advice, is detailed in “The 2022 Cognito Financial Technology Senior Marketing Survey”, which you can download on this page.

After reading the report, please get in touch if you would like to discuss the findings in additional detail, and see how we could help build and implement your public relations and marketing strategy. We are already helping some of the leading names in the field communicate innovative products and services. Whether it is showcasing an engagement story, re-positioning a legacy brand, launching a new product or a piece of technology, we can help.

Submit your details to access the full report