We provide a truly integrated approach to communications and marketing, aimed at bringing real business value with measurable results.
We always start with the situation the client faces – the problems and the opportunities – ensuring we understand the business, its marketplace and what it wants to achieve.
Our role differs, but is centred around messaging, brand and content on the one hand, and audiences, channels and measurement on the other – harnessing the power of digital and social channels.
Beginning with defining the target audiences, challenges and opportunities, we map out a clear and measurable program. That may be a media relations plan to change perceptions in a certain market, broadening the sales pipeline for a service via content marketing, or creating specific digital assets to help reposition a firm or a division.
We develop and sharpen clients’ messaging to make the story as powerful as possible with external audiences, not least the media. That can involve preparing against reputational vulnerabilities and sensitive issues.
We determine with each client appropriate analysis and measurement, using a range of tools on a real-time basis to ensure our work is effective, engaging and delivers tangible business value.
Whatever the need, we choose our team members to ensure we have the right expertise for each client. Our people have specialist knowledge across the communications spectrum, from financial regulation, fintech and broadcast media to social selling, UX and content.
Scope & Learn
What does the business need to achieve?
Where is it currently and where is it trying to get to? Which KPIs can we put in place that will make a difference to the business?
Putting a good brief in place, agreed by both sides, is crucial to ensure we develop the right strategy.
Finding your audiences' sweet spot
Research and understand how we can reach your target audiences. Build out audience personas; what is most compelling in terms of content and channel - how do we get you in front of the right people?
Define & Develop
Articulate the most effective campaign proposition
Based on research and insights craft the relevant message and theme. For us the words always come first - from the corporate mission and tone to targeted audience messages or ad copy.
Execute & Deliver
Develop the right programme for your audience
Execute the strategy - aligning priorities, channels and content for each audience segment.
Whether its developing a new brand or raising brand awareness in a new market to developing content or social selling.
Apply & Measure
Implement and evaluate effectiveness
Continuous analysis and reporting to ensure the program is effective, engaging and delivers tangible business value.
We have an insights driven approach - how do we understand the audience, what drives them and what are the best ways to reach them?
Vivienne Hsu - International Managing Director