Branding and design is at the core of every company. It’s not just a logo or a name. It’s a way for organisations to communicate verbally and visually to their target consumers and internal employees. It’s one of the reasons a company can stand out in a saturated market as it creates distinctiveness to set it apart from its competition.

Our services include:

  • Brand strategy
  • Visual identity
  • Tone of voice
  • Messaging
  • Brand governance
  • Employer branding
  • Concept and prototype design
  • Creative conceptualisation
  • Storyboarding
  • Social content production


"The financial services sector is awash with brands swimming in the sea of sameness with the way they look, feel, and think. With audiences in the market getting younger and technology continuously transforming, it’s important for FS brands to re-evaluate their positioning to stay relevant and keep up with the modern age.

At Cognito, we partner with our clients to deliver cut-through branding which drives a meaningful change in the industry."

Felina Tan, Account Director

Design & Branding