Great design should always have a purpose; the approach of our creative and branding team is as strategic, and focused on the business needs, as the rest of the agency.
Whether creating a new brand, or refreshing and expanding an established one, a well-defined and balanced corporate brand is vital to maintain alignment with your long-term business strategy. Cognito can help bring this vision to life by positioning your firm uniquely in the marketplace.
Our services span the full brand development process - from research through to implementation - and focus on creating a brand that encapsulates the essence of your value proposition.
Our services include:
- Brand strategy and execution – from audit to brand guidelines
- Personas and messaging
- Advertising – from media buy and buyer journey to copy and creative
- Sales collateral – from brochures to pitch decks
- Digital and print stationery
- Websites – from concept to ongoing maintenance
- UX audit and web analytics
Understanding the business, its goals and the audience come first; then it's the words and the visuals. We mix best practise with a flexible approach to each client.
Sam Sharpe - Associate Director, EMEA