Geordie Bull

Geordie specialises in strategic communications for clients across insurance, financial services and fintech. He advises global organisations including Tokio Marine Group, StoneX, and Xceptor, helping them navigate complex media landscapes and build compelling narratives that protect and enhance their market position.  

His work focuses on translating technical innovation and business strategy into stories that resonate with target audiences. With experience spanning cybersecurity, sustainability, SaaS and financial services, Geordie has developed a nuanced understanding of how different media verticals operate and what drives editorial decisions. This cross-sector experience enables him to identify emerging trends, anticipate news cycles, and position clients as thought leaders within their respective industries.   

Before joining Cognito, he worked at Deliberate PR, where he supported Nordic startups and scale-ups across an array of sectors in both technology and business, building their media profile in competitive UK and US markets, and providing strategic counsel for important company announcements and milestones.