Robyn Lee

Robyn specialises in marketing and PR communications for clients across the financial services sector, including fintech, insurance, and asset management. She helps organisations like Broadridge, Amundi Technology, and Snowflake translate complex financial services innovations, from regulatory developments to emerging technologies, into compelling media narratives and thought leadership content.

At Cognito, Robyn has secured coverage in tier-1 financial publications, regularly achieving 20+ media placements for key client announcements. She supports integrated content strategies that position clients as thought leaders in emerging areas including tokenization, AI in financial services, and regulatory compliance, amplifying their visibility across trade media, mainstream business outlets, and social platforms.

With a background in psychology and a masters in Management with marketing from the University of Bath, achieving Distinction, Robyn brings behavioural insights to financial communications, helping clients craft messages that influence decision-making across investor, regulatory, and consumer audiences.