Tana Zhang

Tana Zhang is the Managing Director based in Hong Kong, leading Cognito’s business across Greater China region. She has nearly two decades of experience in strategic communications, corporate branding, alternative investments marketing, and wealth management advisory.

Tana joins from Edelman Smithfield where she led the APAC advisory team. She has counselled leading buy- and sell-side institutions on go-to-market strategy, crisis situations, thought leadership, and stakeholder engagement. Her most recent work spans asset management, insurance, private equity, real estate, family office, fintech, and biotech, which supports clients in navigating regional issues and elevating brand reputation.

Before joining the consultancy, Tana worked with leading alternative investment firm PAG, Japanese investment bank Mizuho Securities, and Asia’s largest publicly traded life insurer AIA, supporting and advancing their strategic business goals.

A firm believer in lifelong learning, Tana constantly seeks intellectual growth and meaningful connections. Currently she serves as President of Hong Kong at stars Foundation, a Swiss non-profit with a mission to foster next-generation leadership. She founded HISTAR, a music initiative blending creativity with philanthropy, supporting sight-saving projects for the visually impaired. She actively participates in charity fundraising work through Habitat for Humanity. Tana is a Board Member of PRHK.

Tana speaks fluent English, Mandarin, Cantonese, and Japanese. She studied public policy at Harvard Kennedy School, and is working on her MBA at Chicago Booth.