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Cognito today announced the appointment of Anneke Rusch as the new Managing Director for Germany and the DACH region. 

Anneke has a strong background in both agency and in-house roles. She started her career at Pleon Germany (now Ketchum Germany) where she managed clients in professional and financial services, public sector and IT and later held senior marketing positions at martech provider Braze and, most recently, at cybersecurity market leader CyberArk.

Cognito CEO Tom Coombes says; “We have a strong team in Germany and across continental Europe. Anneke brings a fresh perspective, deep market knowledge and excellent digital and marketing skills to complement the team’s skill sets. We are looking forward to working together to bring extra value to clients and expanding the business.”

Anneke Rusch, MD of Cognito DACH: “Together we will make sure we meet the high standards expected of the agency and work to achieve quality results and service for our clients.”

The Düsseldorf-based Cognito DACH was created in January 2023 when Cognito acquired a stake in boutique agency Westend Medien. Anneke Rusch and the experienced team will look to expand on the robust foundation the late agency founder, Michael Siemer, built.

To find out more about CognitoDACH, please click here.