Tom Coombes is the founder and CEO of Cognito. Tom’s experience is drawn from more than two decades advising financial institutions and related businesses on improving their marketing, communications and brand strategies to make a direct impact on sales and profitability.

Tom’s client experience comes from working with leading financial sector brands around the globe, including the London Stock Exchange, J.P. Morgan and ABN AMRO as well as numerous technology companies and consultancies that sell to the financial services market.