Banking and institutional finance

We help financial institutions succeed and enhance their reputations in a contested, highly regulated environment.

Financial institutions and banks have faced unique reputation and commercial challenges – and marketing for banks has been similarly fraught.  Our team has extensive experience working with banks and institutions to achieve commercial goals, build trust and ensure a supportive stakeholder environment through impactful financial services marketing and PR programs. 

We combine deep industry knowledge with understanding of changing media and marketing tools to reach and persuade financial audiences. As a leading PR and market agency for banks, we couple this with a proven approach to managing and mitigating reputation risks.

Our recent experience spans large G-SIFI banks to community and retail banks, and includes work across exchanges, financial infrastructure, commodities and real estate.

Latest work and thinking

Same Cognito, refreshed with new colours
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How AI is rewriting search for financial brands
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IPO of Comcast spinoff Versant will prove major test for business television
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A note to CEOs: The link between press coverage & growth
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Cognito opens office in Paris to serve French market
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Hong Kong surges, Singapore retreats: How to turn IPO divergence into a media moment
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Cognito Core: Supercharging communications measurement 
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Speak to one of our consultants

Samuel Barber
Senior Vice President
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Andrew Marshall
Vice Chairman, Managing Director
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Richard Neve
Executive Creative Director / Partner
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Emma Arora
Managing Director, Asia
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Jon Schubin
Director, Head of Central Marketing
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