Banking and institutional finance

We help financial institutions succeed and enhance their reputations in a contested, highly regulated environment.

Financial institutions and banks have faced unique reputation and commercial challenges – and marketing for banks has been similarly fraught.  Our team has extensive experience working with banks and institutions to achieve commercial goals, build trust and ensure a supportive stakeholder environment through impactful financial services marketing and PR programs. 

We combine deep industry knowledge with understanding of changing media and marketing tools to reach and persuade financial audiences. As a leading PR and market agency for banks, we couple this with a proven approach to managing and mitigating reputation risks.

Our recent experience spans large G-SIFI banks to community and retail banks, and includes work across exchanges, financial infrastructure, commodities and real estate.

Latest work and thinking

Steve Cocheo: Why AI can’t replace media research
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Resilience, autonomy and global impact: how can we secure Europe’s financial future?
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What to know about the new generation of reporters
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Time to “Kill your Darlings” and “Put every word on trial for its life”
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Why the end of live business news on Sky TV hurts
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The rise of “Checking out” reporters by comms teams 
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Can Europe’s banks keep ahead in the transaction banking marketing marathon? 
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Speak to one of our consultants

Andrew Marshall
Vice Chairman, Managing Director
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Richard Neve
Executive Creative Director / Partner
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Emma Arora
Managing Director, Asia
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Jon Schubin
Director, Head of Central Marketing
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