Banking and institutional finance

We help financial institutions succeed and enhance their reputations in a contested, highly regulated environment.

Financial institutions and banks have faced unique reputation and commercial challenges – and marketing for banks has been similarly fraught.  Our team has extensive experience working with banks and institutions to achieve commercial goals, build trust and ensure a supportive stakeholder environment through impactful financial services marketing and PR programs. 

We combine deep industry knowledge with understanding of changing media and marketing tools to reach and persuade financial audiences. As a leading PR and market agency for banks, we couple this with a proven approach to managing and mitigating reputation risks.

Our recent experience spans large G-SIFI banks to community and retail banks, and includes work across exchanges, financial infrastructure, commodities and real estate.

Latest work and thinking

Inside the markets beat: Q&A with AFR’s Matt Bell
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Cognito appoints Brian Norris UK Managing Director
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Reporters to PRs: put your phone number on the release and be prepared to answer it
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The investor relations sections of many corporate websites are remarkably recessive. Why?
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Three ways to make data your strongest storytelling tool 
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Semantic clusters are replacing keywords – how this impacts content strategy and creation
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Geoffrey Barraclough: how newsletter creators are reshaping B2B media
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Speak to one of our consultants

Samuel Barber
Senior Vice President
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Andrew Marshall
Vice Chairman, Managing Director
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Richard Neve
Executive Creative Director / Partner
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Emma Arora
Managing Director, Asia
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Jon Schubin
Director, Head of Central Marketing
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