From project inception through to final delivery, having a robust analytics system setup is key to understanding the performance of your marketing activity. Setting initial KPIs is important, and continually benchmarking progress will keep you informed on what is working well and where you may have opportunities for improvement.
Types of Services:
- Social listening
- Web tracking
- Data visualisation
"Analytics is fundamental at the start, middle, and end of every marketing activity that Cognito delivers for its clients. We ensure that we have a fully informed approach to market and continue to fully optimise across our brand and lead generation activities."
David Simpson, Head of Marketing Services