Measurement - that is meaningful and actionable - is at the heart of everything we do.

Cognito Insights is our practice area dedicated to providing impactful analytics and actionable intelligence. It helps clients better understand the value of communications strategies, measure progress and inform planning.

We provide data, research, insights, measurement and competitive intelligence to C-suite executives and professionals in communications, marketing and sales. Our best practice methodology has been honed through years of client consultancy and our agency dedication to high-caliber analytics and research practices. 

By combining industry expertise and best practices, with extensive knowledge of the top tools in the market, we provide clients with strategic recommendations that take research and reporting capabilities to the next level. 


Our services include:

  • Audit and Analysis: A deep-dive look at specific channels, topics or competitors
  • Monitoring and Reporting: Continuous channel and activity monitoring with reporting aligned to your needs
  • Training and Education: Workshops and training sessions designed to develop strategy, upskill employees or establish best practices for your brand
  • Research: Primary or secondary research providing actionable intelligence 
  • Cognito Analytics: Proprietary tool for benchmarking PR communications efforts and opportunities 
  • Comtela: Proprietary tool to help you identify, track, follow and engage the right financial media on Twitter


Now, more than ever, you have to have the measurement and insights to back up your communications strategy.

Katie Kinnear - Associate Director, Social Media