Influencer marketing is a method used to engage in partnerships between a brand and selected individuals, often paid, to promote a product or service to an influencer’s followers. These individuals are not celebrities. They are real people who have expert knowledge in specific focus areas and have a way with storytelling to reach and engage with their audiences. In short, influencers have the ability to guide a brand’s audience through their purchasing decisions.
Types of Services:
- Influencer strategy
- Influencer identification
- Influencer outreach and management
- Measurement and reporting