In an industry where reputation is currency, financial services firms have long struggled to meaningfully measure the impact of their communications efforts. Today, we’re addressing these challenges head-on with the launch of Cognito Core – our advanced real-time brand measurement platform, built specifically for the ecosystem we serve.
From vanity metrics to actionable intelligence
While traditional measurement has focused on counting clippings and calculating impressions, the communications landscape demands more. According to Muck Rack, 67% of PR professionals cite connecting results to business outcomes as their biggest measurement challenge. Cognito Core addresses this need and more.
“Cognito Core gives users insights and data about their brand in key market media and channels. It is enabled by our deep financial sector expertise and combined with powerful analytics capabilities,” says Tom Coombes, CEO at Cognito. “We’ve created a platform that doesn’t just deliver data – it delivers targeted insights tailored to your specific business objectives, by the consultants who know your brand best”.
FS-Specific measurement
Financial services firms face unique challenges that generic measurement tools simply can’t address. Trust metrics, reputation risk indicators, regulatory compliance tracking, and investor relations measurement all require specialised approaches.
With the PR analytics software market projected to reach $15.5 billion by 2031, generic platforms are proliferating – but Cognito Core stands apart with its fully-managed and sector-specific focus.
Fully managed features
Cognito Core offers a comprehensive suite of capabilities through its secure client portal:
- Real-time media insights dashboard with interactive widgets displaying coverage volume, competitor share-of-voice, sentiment, spokesperson performance and more
- Customisable displays tailored to specific KPIs and business objectives
- Competitor intelligence module tracking media SOV and brand presence
- Review monitoring across 35+ platforms including Trustpilot, G2 and Gartner Peer Insights
- Full 365-day rolling cataloguing of coverage with metrics like reach, country of origin and estimated readership
While Core is powered by cutting-edge technology, the real difference lies in how its set up and managed. Unlike generic platforms where you’re on your own, Cognito’s team – who already know your brand, industry and objectives – configures Core to track what matters specifically to you.
“Before Cognito Core, we only ever really benchmarked our PR efforts on prior performance,” says Kieran Darmody, Global Communications Lead at Liberis, who has been beta testing the platform. “Now, I can show our leadership team exactly how our communications efforts are moving the needle on brand awareness, sentiment and share-of-voice against our competitors. It’s become an invaluable tool in just a few short months.”
Transform your measurement approach
Nearly half (47%) of PR professionals admit to spending nearly a quarter of their time on media measurement and reporting (i.e. proving the value of their work) – we think it’s time to change those numbers. So, Cognito Core not only represents a significant competitive advantage, but also acts as an important time-saving solution.
Understanding that measurement requirements vary by organisation, we’ve developed a tiered subscription model to provide the right level of insight for every client – from streamlined brand analysis to comprehensive competitive intelligence.
To learn more about how Cognito Core can transform your communications measurement, contact [email protected] to arrange a personalised demonstration.
