Media Training

Cognito prepares your spokespeople with expert media training, equipping them to deliver calm, confident, and on-brand live interviews

Getting on message, on brand and learning the techniques used by experts to control narratives is essential before engaging in live interactions with reporters and journalists.

Cognito study your people, messages and potential issues to help you deliver balanced and effective live interviews, training up to four spokespeople during a filmed half-day session that will leave your staff feeling calm, confident and ready to enter live interviews.

What we cover:

• Half day onsite or remote training
• Suitable for up to 6 spokespeople per session
• Learn the theory, participate in live mock interviews
• Perfect techniques like bridging, flagging and zooming
• Receive filmed results with comprehensive feedback
• Leverage an external agency to ask C-suite staff tough questions
• Understand the balance required to produce engaging interviews
• Develop media-facing messaging
• Understand on-the-record, on-background and off-the-record