Celeste Mo

Senior Account Manager / Hong Kong
  • English
  • Chinese

Celeste’s dual specialism is helping international clients build their media, content and digital footprint in Mainland China, as well as supporting Chinese firms with their global expansion communications strategies.

In her previous role, she managed Standard Chartered (HK)’s official WeChat account, running its insights, content planning, copywriting, creative campaigns, KOL comms, and rednote work.
Celeste also helped many Chinese firms, including Huawei and CATL, build and expand their global presence and connections. This included running global communications campaigns across paid and earned media relations, events and influencer channels.

Celeste graduated from Chinese University of Hong Kong and holds master’s degree in corporate communications. She speaks Mandarin, Cantonese and English.

Celeste 专注于协助国际客户提升其在中国社交媒体影响力、内容表现及品牌声量。同时,她深谙企业出海传播之道,为中国企业制定全球化传播策略,助力其成功开拓海外市场。

她曾全面负责企业的官方账号运营,如渣打银行(香港)官方微信号,涵盖内容策划与撰写、创意活动执行、小红书平台传播及 KOL 合作等。此外,Celeste 还为华为、宁德时代等领先中国企业策划全球传播方案,通过赢媒体策略、媒体合作、公关活动及国际 KOL(覆盖 YouTube、领英等平台)有效提升其国际影响力。

Celeste 毕业于香港中文大学,拥有企业传播硕士学位,能流利使用普通话、粤语和英语。