Felice Tobin

Managing Director, General Manager for Asia / Hong Kong

As Head of Cognito’s Hong Kong office, Felice specialises in building and protecting businesses’ reputations in the Hong Kong, Mainland China and wider APAC markets.

Felice’s experience across PR, sales and partnership marketing, helps to deliver cross-functional communications campaigns for clients, which translate into business and reputational growth.

Felice regularly features at industry events, speaking on and moderating panels at Hong Kong FinTech week and Insurtech Insights Asia – two of Asia’s flagship events – the last few years. Felice recently graduated from The Women’s Foundation’s coveted mentorship program and was shortlisted at the PR Awards Asia for the Young PR Professional of the Year award in 2023.

Felice holds a Bachelor of Arts degree from McGill University and an Advanced Certificate in Public Relations from the Chartered Institute of Public Relations. She has worked in Toronto, London and Hong Kong.