Global banks

The international 29 G-SIBs, along with G-SIFIs and the tier-1 banks, face unique communications pressures: Basel III capital buffers, TLAC compliance, Pillar 3 disclosures, annual resolution planning reviews. Regulatory obligation produces endless disclosure and limits how to tell a story. Then there’s the valuation problem, with many global banks priced at significant discounts to the market as a whole. Public relations for banks focuses on projecting narratives that show both reliability and ambition for future growth.

This goes beyond scale. Retail customers comparison-shop accounts. Institutional clients want a counterpart with sharper judgment than their existing systems. AI is moving through credit, compliance and risk operations at lightning speed. PR for global banks has to serve both audiences across London, Singapore, New York and Hong Kong, and make transformation claims that journalists have reasons to believe.

Cognito works with established banks and their technology and fintech partners. We know the regulatory environments, the push and pull between retail and institutional narratives, and how to build the kind of earned media presence that changes how analysts, investors and customers read an institution.