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Cognito has hired Sebastian Mathews as Managing Director for EMEA, based in London. 

An experienced manager, Sebastian has a proven track record in driving operational activities and advising senior executives. He will be responsible for the development of Cognito’s business in EMEA.

Cognito has also promoted Yvonne Maher to Deputy Managing Director, who will work closely with Sebastian on building the EMEA strategy Celebrating her third year at Cognito, Yvonne has won and grown several significant global accounts for the business.  

Tom Coombes, Cognito founder and CEO, said: “I am very impressed by Sebastian’s vision for the PR industry and his client’s eye in evolving the agency model. He has a great balance of in-house and agency experience; we are looking forward to capitalising on this to develop global integrated strategies for our clients.  We are also delighted to promote Yvonne; she and Sebastian share my hunger and ambition for our business as our clients’ markets and stakeholders continually transform.”

Sebastian said: “I’m thrilled to join a strong team with a great client base and breadth of offering. Having spent nearly four years in-house, I’m excited to bring that experience back to the agency side to develop truly compelling communication and marketing strategies for clients. My role is to bring an enhanced aspiration for Cognito in EMEA – with more of a premium on quality, creativity and high value advice. There’s a huge opportunity to truly differentiate within the PR industry and the key to success will be in our ability to bring an empathy to our services.”

Sebastian brings over 15 years marketing and communications experience across a range of sectors.  He joins from Sage, the FTSE 100 company, where he was interim Director for Corporate Comms. This follows previous roles at Kaspersky as head of EU Communications and TomTom where he was director for Group Communications in Amsterdam. Prior to that he has over a decade’s experience on the agency side most recently with FTI Consulting as a Senior Director, where he spent eight years, advising tech-driven clients across a range of industries. He started his career at Burson-Marsteller advising some of Europe’s largest technology companies.