Cybersecurity
Helping the world’s most important companies defend against cyber threats and protect their reputations in a contested, highly regulated environments
Cybersecurity companies face a communications problem that most PR agencies don’t understand: your buyers are technical, your competitors are loud, and a single incident can destroy years of reputation-building in hours.
The threat landscape has changed. AI-assisted attacks have compressed the time between vulnerability and exploitation. Breach notifications now land in newsrooms before they reach customers. The communications challenge has changed with it — and most agencies are still writing press releases for a slower world.
Cognito works with cybersecurity companies that need more than coverage. We know which journalists and analysts are worth your time, which narratives are gaining ground with CISOs and boards, and how to position your technology credibly to audiences who have heard every claim before.
We have worked with major infrastructure providers, managed security services firms, and cybersecurity training companies — helping them build the media presence and editorial authority that moves enterprise buying decisions.
Our cybersecurity work spans: endpoint and network security, identity and access management, AI-powered threat detection, cloud security, managed detection and response, security operations, cryptography and data protection, compliance and risk management, and security awareness training.
Latest work and thinking
