Insights & analytics
Measuring and qualifying the value of marketing and communications campaigns is critical. Our proprietary approach is based around the Cognito Core platform.
We transform data into actionable intelligence that drives strategic communications outcomes for the organizations we serve. Our Insights & Analytics service helps our clients demonstrate the value of their communications efforts, and extracts meaningful insights from media, social and industry data. We connect the world of marcomms to tangible business outcomes.
We offer a comprehensive suite of capabilities, from our proprietary AI-powered Cognito Core platform, to bespoke analytics frameworks tailored to your specific communications and business objectives.
Our approach combines best-in-class analytics platforms with financial services, professional services, sustainability and technology expertise to deliver measurement that matters. We move beyond vanity metrics to focus on real outcomes and real impact, ensuring you can demonstrate ROI from your communications investment.
Our services include:
- Cognito Core media insights platform
- Measurement strategy & framework development
- Campaign analytics & reporting
- Reputation & trust intelligence
- Competitive share-of-voice analysis
- Message penetration analysis
