Effective PR can be hugely powerful, from making start-ups famous to managing the reputations of global incumbents. Mismanaged or neglected PR can be disasterous.
We help our clients to ensure that their PR & communications strategies and activities—both proactive and reactive—are well integrated and aligned with all their diverse audiences. Those audiences can range from regulators and financial counter-parties to media, intermediaries and exchanges as well as corporate and retail customers.
We thrive in the multidirectional, unfiltered conversations that companies now need to navigate, with all their audiences eavesdropping on each other. We see the shift towards owned media, as trade outlets have to adapt. We understand that even as media business models transform, the power of third party editorial from trusted sources, which business and market participants rely on for decision making, has never been more important.
We work with clients to develop messaging and thought leadership that is rooted in business objectives, but packaged to be as persuasive as possible with external audiences, above all the media.
Internal audiences, partners, vendors and supply chains are also often crucial. We help clients drive internal communications campaigns and improved word-of-mouth narrating by staff - from gaining buy in for a new brand to driving fundamental change.
Our services include:
- Messaging and positioning
- Communications strategy
- Media relations
- Media and presentation training
- Speech writing
- By-lined articles and op-eds
- Client communications
- Internal communications and campaigns
- Crisis and issue management
- Broadcast media and video
- Social and digital amplification of media coverage
From the Wall Street Journal and the Financial Times to Handelsblatt and The Straits Times - and everything in between - our mix of clients and staff backgrounds enriches our media relations work.
Andrew Marshall - Deputy CEO