Insurance and risk management

In the face of new challenges and a fast-transforming market, we help organizations across the insurance landscape manage reputations and build trust with stakeholders. 

Insurance sits at the intersection of real-world risk and global capital – a sector defined by local relevance and systemic complexity. At Cognito, we help clients across the insurance value chain – from reinsurers and brokers to specialty carriers and insurtechs – shape their narratives and engage the market.

We’ve led integrated campaigns on topics like cyber resilience, climate adaptation, embedded insurance, and the future of risk modelling. AI is accelerating change – transforming underwriting, claims, and distribution – while raising new questions about trust, regulation, and transparency.

As insurance continues to converge with financial services, brands must navigate shared demands for personalisation, access to capital, and customer-centric innovation. We bring the strategic thinking and sector fluency to help clients stand out in a fast-moving, risk-driven world.

Latest work and thinking

What is an AI GEO audit, and why do businesses in finance need them now as part of their marketing?
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Cognito appoints Brian Norris UK Managing Director
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What to expect: your first 24 Hours working with a crisis communications consultant
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Understanding and mitigating cyber risks: Strategies for protecting your business and employees
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Emerging risks
Emerging risks: reputation matters in a volatile world
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Three ways to make data your strongest storytelling tool 
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Best digital marketing techniques for financial services in 2025
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Speak to one of our consultants

Andrew Marshall
Vice Chairman, Managing Director
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Felice Tobin
Managing Director, General Manager for Asia
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Tom Coombes
CEO
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Jon Schubin
Director, Head of Central Marketing
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