Money20/20, Europe’s most important fintech conference, is two weeks away. Cognito has been attending since the very first Money20/20 in 2012, so we’ve seen the event grow and evolve.  

As delegates prepare to hit the convention floor, here are our top three recommendations. 

Set objectives and measurement

It’s three weeks from now. Money20/20 is over – and it was a success. What does that look like? Imagining this future makes it easy to set objectives and KPIs.  

Are your objectives complementary – do they together showcase opportunities to educate or and showcase your service or product? Is it an opportunity to build relationships and acquire new clients or leads? Once you have set your objective, define KPIs. 

Stand out content and speakers

Whatever the event format, content that is punchy, useful and insightful married with an engaging speaker is central to the success of any speaking opportunity or conference. This goes double for marquee conferences such as Money 20/20, where your campaign is one among hundreds.  

What challenges or priorities are top of mind for your target audiences now, and how can you meet those needs? Make sure you’re aligning what you want to say with what interests your audience.  

Make your presentation stand out with infographics, interactive charts and animation. If you’re leading the presentation, think about how to involve your audience more actively – from engaging visual or video content to polls. 

Create opportunities to engage online

Networking can be over a handshake, but it doesn’t have to start there. You can be more organised and planned here with technology – including scheduled introductions and time using the Money20/20 Connect app.   

Third party platforms can be useful as well. Consider following speakers and key people in the Money20/20 ecosystem to anticipate dialogue on the convention floor. For example, the head of content at Money20/20 Europe, posted a link this week to survey in conjunction with Fintech Brainfood. 

Questions include: “How would you characterise the pace of open banking innovation in Europe over the past 12 months? To what extent has your organisation realised value from open banking initiatives?” Answers will be published onsite, but preparing a private answer in advance will make a great icebreaker.   

Stored contact information in the Money20/20 ecosystem also makes it easier to continue relationships after the first encounter. 

Over the years, I’ve found the companies that have made the biggest impact have been unafraid to take a big swing. Try something different this year and you could wind up being the talk of the convention floor. We can help you get there.

Yvonne Maher Chief Growth Officer of Cognito EMEA