Ok Smeets
/ The Netherlands
Ok supports media relations, content and campaigns for financial services and technology clients at Cognito Amsterdam.
His academic background spans economic development and organisational psychology, giving him insight into both how markets develop and how institutional audiences respond to messaging. He is currently completing a master’s degree in sustainable transport and supply chain management. This analytical grounding helps him understand what moves specific audiences, and how clear, targeted communication helps complex organisations tell their stories.
