Prediction Markets
The race of the decade is on. The market makers, vendors and consultants that build brands in the prediction markets now will be in a position to influence and control a massive, rare market opportunity
Few markets have grown so rapidly, and so publicly, as the prediction markets. They have the world’s attention, but the challenge now is for emergent brands to build businesses. And for existing pillars of the financial system to provide the necessary infrastructure to scale.
Companies must simultaneously tell a story for consumers, institutions, regulators, politicians and the general public. Brands need to decide what parts of ‘legacy’ financial language to adapt and where to pivot towards something new.
America charges ahead, while Europe and Asia try to figure out the right approach. Firms in the category are defending a definition and building volume at once, in front of regulators who have not settled their own position.
Confront the sceptics, build credibility and create a category. It’s a fascinating challenge, one that Cognito’s decades of work in global and emerging markets makes us uniquely qualified to help ambitious firms confront.
Our clients and our experience
Latest work and thinking
