Joseph Tully

Associate Director / United Kingdom

Joe advises senior leaders in financial services and technology on reputation, narrative development and media engagement. He is based in Cognito’s London office.  

His experience spans fintech, banking, professional and legal services, sustainable finance, enterprise technology and wealth management. He specialises in corporate and executive communications, thought leadership and strategic media programmes.  

Joe has led international media campaigns and advised communications leaders and C-suite executives on complex challenges and issues, including new market entry and geographic expansion, economic narratives to shift government policy, regulatory change and financial milestones.  

He previously held roles at MHP Group, Weber Shandwick and Grayling, leading press offices and corporate reputation campaigns across the UK, EMEA and global markets for clients including Santander, IBM, HSBC, the British Business Bank, CDP, Airwallex, Killik & Co and EY.  

Joe holds a BA in history and Russian civilisation from the University of Leeds and also studied at Moscow State University.