Christina specializes in Investor Relations (IR) and Initial Public Offerings (IPOs). Serving as a primary strategic advisor for pre-IPO and listed companies across Hong Kong, Mainland China, and international markets, she helps convert complex operational milestones into high-impact market campaigns.

Before joining Cognito, she held strategic communications positions at a leading local agency, representing high-profile clients across HKEx-listed property development, REITs, global consumer retail brands, and industrial manufacturing conglomerates.

Her international experience spans Hong Kong, Mainland China, Macau, Malaysia, Singapore, and Japan, across real estate, REITs, manufacturing, retail, financial services, property management, casino, entertainment, and engineering.

At Cognito, Christina manages client retainers and bespoke projects, coordinating cross-border teams and budgets. She leads end-to-end campaigns and high-profile events- including financial results, AGMs, EGMs, brand revamping, store openings, product launches, and prestige award ceremonies. Christina actively cultivates networks with key journalists and media influencers, crafting compelling content including press releases, thought leadership, Chairman’s Statements and media pitches.

In high-stakes scenarios, Christina provides calm, decisive crisis management leadership, expertly guiding clients through hostile acquisitions, mergers and emerging PR risks to convert negative exposure into positive public perception.