Lori is a seasoned PR professional with over 15 years of experience spanning fintech, financial services, consumer, lifestyle, B2B, health and wellness. She specializes in media relations and thought leadership, identifying innovative story angles, crafting impactful messaging, and devising persuasive pitches to amplify campaigns.

She has built strong relationships with top-tier media, resulting in the successful placement of hundreds of stories across outlets including CNBC, Bloomberg, Reuters, the TODAY show and Forbes.

Before joining Cognito, Lori worked at JConnelly, and before that spent a decade as a media relations specialist consulting for boutique PR agencies, most recently at LBR/PR.