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Provides communications and strategy for leading emissions trading NGO driven by the firm’s Sustainability Practice

Cognito, the independent global communications agency specializing in financial services has been appointed by the International Emissions Trading Association (IETA), an independent, non-profit, industry-led organization dedicated to advancing international cooperation in emissions trading.

For more than 20 years, IETA has been a leading voice of business on ambitious market-based climate change solutions, helping create market-based trading systems for emissions and removals that are environmentally robust, fair, open, efficient, accountable and consistent across national boundaries.

Cognito has started working with IETA at a critical time, as political, economic and non-governmental organisations are urgently developing a pathway for global warming to stay within manageable levels. IETA has been involved in carbon markets since its infancy and is a critical source of strategy as the markets enter a phase of rapid growth.

Charlie Morrow, Director and Global Head of Sustainability Communications at Cognito, said: “Regulated and voluntary carbon markets will play a critical role for countries and industries moving towards net zero. But exactly who would benefit and what approaches make sense will vary widely between organisations and geographies, and the market is today rife with reputational issues that pose real communications challenges. Our relationship with IETA will be focused on solving these challenges and ensuring the carbon market fulfils its role as a viable tool to deliver net zero ambitions.”  

Mark Downes, Director of Communications for IETA, said: “As a leading voice of business, IETA needs to communicate the essential role of carbon markets to reach net zero targets and ambitions.. This is why we’re pleased to be working together with our partners at Cognito over the course of this journey, and hope that our work together will support the exapnsion of carbon markets globally.”

The partnership with IETA is the latest step in the rapid growth of Cognito’s Sustainability Practice. The company was recently named one of the top 15 firms for ESG communications in London by PR Week, which ranks agencies by annual revenue generated from ESG consultancy and campaigning for clients.