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  2. The Signal Before The Noise Article Link
  3. Caroline Nihill: Expertise Beats Announcements Article Link
    September 30, 2025
    Caroline Nihill: Expertise Beats Announcements
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  4. Can Europe’s banks keep ahead in the transaction banking marketing marathon?  Article Link
    September 26, 2025
    Can Europe’s banks keep ahead in the transaction banking marketing marathon? 
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  5. What to know about the new generation of reporters Article Link
    September 24, 2025
    What to know about the new generation of reporters
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  6. TNW fades, but Amsterdam’s event calendar thrives Article Link
    September 22, 2025
    TNW fades, but Amsterdam’s event calendar thrives
    Read More
  7. Diana Britton: What 200 Weekly Pitches Taught Me About B2B Communications That Actually Work Article Link
    September 15, 2025
    Diana Britton: What 200 Weekly Pitches Taught Me About B2B Communications That Actually Work
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  8. Cognito appoints Joanne Parker as Non-Executive Director Article Link
    September 10, 2025
    Cognito appoints Joanne Parker as Non-Executive Director
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  9. Time to “Kill your Darlings” and “Put every word on trial for its life” Article Link
    September 9, 2025
    Time to “Kill your Darlings” and “Put every word on trial for its life”
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  10. Why the end of live business news on Sky TV hurts Article Link
    September 2, 2025
    Why the end of live business news on Sky TV hurts
    Read More
  11. Below the Fold: Job security, Optus & A Digital ID disaster Article Link
    September 1, 2025
    Below the Fold: Job security, Optus & A Digital ID disaster
    Read More
  12. What is an AI GEO audit, and why do businesses in finance need them now as part of their marketing? Article Link
    August 26, 2025
    What is an AI GEO audit, and why do businesses in finance need them now as part of their marketing?
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  13. Inside the markets beat: Q&A with AFR’s Matt Bell Article Link
    August 15, 2025
    Inside the markets beat: Q&A with AFR’s Matt Bell
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  14. Cognito appoints Brian Norris UK Managing Director Article Link
    August 13, 2025
    Cognito appoints Brian Norris UK Managing Director
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  15. Cognito’s That’s What You Think podcast #2: conducting politics and business in the Trump era with Rade Musulin Article Link
    August 12, 2025
    Cognito’s That’s What You Think podcast #2: conducting politics and business in the Trump era with Rade Musulin
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  16. Cutting through the digital noise: how AI is revolutionizing wealth management marketing  Article Link
    August 7, 2025
    Cutting through the digital noise: how AI is revolutionizing wealth management marketing 
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  17. Semantic clusters are replacing keywords – how this impacts content strategy and creation Article Link
    August 6, 2025
    Semantic clusters are replacing keywords – how this impacts content strategy and creation
    Read More
  18. Below the Fold: Card wars, AI IP & a PR masterclass Article Link
    August 4, 2025
    Below the Fold: Card wars, AI IP & a PR masterclass
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  19. Geoffrey Barraclough: how newsletter creators are reshaping B2B media Article Link
    July 31, 2025
    Geoffrey Barraclough: how newsletter creators are reshaping B2B media
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  20. Reporters to PRs: put your phone number on the release and be prepared to answer it Article Link
    July 30, 2025
    Reporters to PRs: put your phone number on the release and be prepared to answer it
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  21. The investor relations sections of many corporate websites are remarkably recessive. Why? Article Link
    July 29, 2025
    The investor relations sections of many corporate websites are remarkably recessive. Why?
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  22. Three ways to make data your strongest storytelling tool  Article Link
    July 21, 2025
    Three ways to make data your strongest storytelling tool 
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  23. The best pitch email I ever wrote  Article Link
    July 18, 2025
    The best pitch email I ever wrote 
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  24. The Singapore ambassador hearing: why media training isn’t optional Article Link
    July 14, 2025
    The Singapore ambassador hearing: why media training isn’t optional
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  25. Stand out at Sibos in Frankfurt – how to make sure you elevate your brand Article Link
    July 11, 2025
    Stand out at Sibos in Frankfurt – how to make sure you elevate your brand
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  26. Cognito’s That’s What You Think Podcast #1: Ben Ford on the Evolution of Open Banking in Australia Article Link
    July 11, 2025
    Cognito’s That’s What You Think Podcast #1: Ben Ford on the Evolution of Open Banking in Australia
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  27. Jennifer Riggins: The Human Side of Tech – AI Should Enhance, Not Replace, Developer Creativity Article Link
    July 9, 2025
    Jennifer Riggins: The Human Side of Tech – AI Should Enhance, Not Replace, Developer Creativity
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  28. Best digital marketing techniques for financial services in 2025 Article Link
    July 4, 2025
    Best digital marketing techniques for financial services in 2025
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  29. “Agents Are Coming”: What I Heard (Too Often) at Money 20/20 Article Link
    June 26, 2025
    “Agents Are Coming”: What I Heard (Too Often) at Money 20/20
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  30. Leslie White: Nerding Out on Digital Marketing Article Link
    June 25, 2025
    Leslie White: Nerding Out on Digital Marketing
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  31. What a handful of biochar taught me about climate storytelling Article Link
    June 23, 2025
    What a handful of biochar taught me about climate storytelling
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  32. Ten million dollars and a shrug? Ensuring expensive brand rolls out work Article Link
    June 18, 2025
    Ten million dollars and a shrug? Ensuring expensive brand rolls out work
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