Insights

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  2. What is an AI GEO audit, and why do businesses in finance need them now as part of their marketing? Article Link
    August 26, 2025
    What is an AI GEO audit, and why do businesses in finance need them now as part of their marketing?
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  3. Inside the markets beat: Q&A with AFR’s Matt Bell Article Link
    August 15, 2025
    Inside the markets beat: Q&A with AFR’s Matt Bell
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  4. Cognito appoints Brian Norris UK Managing Director Article Link
    August 13, 2025
    Cognito appoints Brian Norris UK Managing Director
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  5. Cognito’s That’s What You Think podcast #2: conducting politics and business in the Trump era with Rade Musulin Article Link
    August 12, 2025
    Cognito’s That’s What You Think podcast #2: conducting politics and business in the Trump era with Rade Musulin
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  6. Cutting through the digital noise: how AI is revolutionizing wealth management marketing  Article Link
    August 7, 2025
    Cutting through the digital noise: how AI is revolutionizing wealth management marketing 
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  7. Semantic clusters are replacing keywords – how this impacts content strategy and creation Article Link
    August 6, 2025
    Semantic clusters are replacing keywords – how this impacts content strategy and creation
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  8. Below the Fold: Card wars, AI IP & a PR masterclass Article Link
    August 4, 2025
    Below the Fold: Card wars, AI IP & a PR masterclass
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  9. Geoffrey Barraclough: how newsletter creators are reshaping B2B media Article Link
    July 31, 2025
    Geoffrey Barraclough: how newsletter creators are reshaping B2B media
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  10. Reporters to PRs: put your phone number on the release and be prepared to answer it Article Link
    July 30, 2025
    Reporters to PRs: put your phone number on the release and be prepared to answer it
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  11. The investor relations sections of many corporate websites are remarkably recessive. Why? Article Link
    July 29, 2025
    The investor relations sections of many corporate websites are remarkably recessive. Why?
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  12. Three ways to make data your strongest storytelling tool  Article Link
    July 21, 2025
    Three ways to make data your strongest storytelling tool 
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  13. The best pitch email I ever wrote  Article Link
    July 18, 2025
    The best pitch email I ever wrote 
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  14. The Singapore ambassador hearing: why media training isn’t optional Article Link
    July 14, 2025
    The Singapore ambassador hearing: why media training isn’t optional
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  15. Stand out at Sibos in Frankfurt – how to make sure you elevate your brand Article Link
    July 11, 2025
    Stand out at Sibos in Frankfurt – how to make sure you elevate your brand
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  16. Cognito’s That’s What You Think Podcast #1: Ben Ford on the Evolution of Open Banking in Australia Article Link
    July 11, 2025
    Cognito’s That’s What You Think Podcast #1: Ben Ford on the Evolution of Open Banking in Australia
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  17. Jennifer Riggins: The Human Side of Tech – AI Should Enhance, Not Replace, Developer Creativity Article Link
    July 9, 2025
    Jennifer Riggins: The Human Side of Tech – AI Should Enhance, Not Replace, Developer Creativity
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  18. Best digital marketing techniques for financial services in 2025 Article Link
    July 4, 2025
    Best digital marketing techniques for financial services in 2025
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  19. “Agents Are Coming”: What I Heard (Too Often) at Money 20/20 Article Link
    June 26, 2025
    “Agents Are Coming”: What I Heard (Too Often) at Money 20/20
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  20. Leslie White: Nerding Out on Digital Marketing Article Link
    June 25, 2025
    Leslie White: Nerding Out on Digital Marketing
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  21. What a handful of biochar taught me about climate storytelling Article Link
    June 23, 2025
    What a handful of biochar taught me about climate storytelling
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  22. Ten million dollars and a shrug? Ensuring expensive brand rolls out work Article Link
    June 18, 2025
    Ten million dollars and a shrug? Ensuring expensive brand rolls out work
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  23. The human imperative: Why brand matters more than ever in the age of AI Article Link
    June 16, 2025
    The human imperative: Why brand matters more than ever in the age of AI
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  24. The Biochar Cycle Explained Article Link
    June 3, 2025
    The Biochar Cycle Explained
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  25. Cognito Media Unveils New Brand Identity: Enhanced Visuals and Expanded Colour Palette Article Link
    May 30, 2025
    Cognito Media Unveils New Brand Identity: Enhanced Visuals and Expanded Colour Palette
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  26. Masha Angelova: How to Land and Shine in Broadcast Media Article Link
    May 21, 2025
    Masha Angelova: How to Land and Shine in Broadcast Media
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  27. At Money20/20, be there and ready to network   Article Link
    May 20, 2025
    At Money20/20, be there and ready to network  
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  28. How AI Search Is Changing Visibility for Financial Brands Article Link
    May 20, 2025
    How AI Search Is Changing Visibility for Financial Brands
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  29. Hong Kong vs Singapore IPO Divergence: Turning Market Trends into Media Impact Article Link
    May 20, 2025
    Hong Kong vs Singapore IPO Divergence: Turning Market Trends into Media Impact
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  30. Cognito Core: Supercharging communications measurement  Article Link
    May 19, 2025
    Cognito Core: Supercharging communications measurement 
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  31. Versant IPO: A Critical Test for the Future of Business Television Article Link
    May 13, 2025
    Versant IPO: A Critical Test for the Future of Business Television
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