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Cherish Anison has been appointed in the newly created role of Global Head of People and Talent. Anison joins from GWI, a consumer insights agency, where she spent nearly three years, her most recent position being People Lead for Europe. Prior to that, she worked as a HR Business Partner for GSMA. 

Anison will lead and shape the people function at Cognito, working closely with Cognito’s global leadership team across its seven offices to ensure the people function is aligned with the company’s objectives, values and culture, as it pursues its ambitious growth plans. This will include, but isn’t limited to refreshing aspects of the employee life cycle to ensure all employees feel empowered to achieve their short and long-term career aspirations, building on an already diverse and inclusive culture, reflective of clients, and championing people initiatives fit for now and the future.

Cognito launched a new brand identity towards the end of last year with the new look and positioning reflecting the agency’s growth and expansion across service lines, sectors and geographies to meet the needs of its global client roster. The agency’s client base comprises over 100 firms in finance, technology and professional services from the largest and best-known brands in the industry to dynamic start and scale-ups.  

Tom Coombes, Cognito’s CEO and Founder, comments: “We are thrilled to have Cherish join the Cognito team at an exciting time for our agency, as we work to achieve our ambitious growth plans in 2023 and beyond. This is a strategic appointment to help build on the development opportunities we offer to our employees. We strive to be the leaders in this field, attracting and retaining the best talent in the industry, resulting in an excellent client experience.”   

Cherish Anison, adds: “I am truly excited to be joining the Cognito team and look forward to meeting everyone in due course, as I build and develop the people function. People are your most valuable asset. Seeing that this and having the right team in place are at the heart of everything Cognito does, made it an easy decision for me to join the team. Cognito has the right foundations in place, and I can’t wait to introduce new initiatives to help everyone elevate their strengths to realise their full potential throughout their journey at Cognito.”