At a time when stories, issues and markets are moving faster than ever, running the PR and communications function well has never been harder.
The conversations that will shape industry trends and sentiment about your organisation over the next year are already happening, just not in the top-tier media you’re likely monitoring. They’re taking place in niche forums, specialist media, social networks and industry communities, among the people who influence your target stakeholders.
Writing for the September edition of O’Dwyer’s, Cognito’s Founder and CEO Tom Coombes argues that advances in AI, network science and data analytics make these early conversational signals possible to find, analyse and act on. He shares his perspective on the opportunities provided by predictive intelligence and what it means for the future of the communications function.
In the article, you can find more on:
- The evolution of communications leadership and the new expectations placed on the function today
- What predictive intelligence is, and its three dimensions: reputation, market and influencer intelligence
- The competitive advantage – with Gartner reporting that only 14% of communications leaders currently plan to invest in narrative intelligence platforms by February 2027
- Six questions to ask yourself, to see how you measure up when it comes to proactive data-driven communications
Read the full article in O’Dwyer’s here
To go deeper, download The Signal Before the Noise, our report showing predictive intelligence in practice written with AI and data-science firm DeepSeer.
